LG B3 Series 77-Inch OLED Smart TV review AI-powered 4K performance and gaming features

  • The self-lit OLED pixels deliver unmatched black levels and vibrant colors, creating a stunning visual experience.
  • Its a7 AI Processor Gen6 ensures exceptional picture quality with improved depth and vibrant hues.
  • Dolby Vision and Dolby Atmos combine to create a cinematic home theater experience with immersive sound and visuals.
  • Smooth gameplay is guaranteed with the 0.1ms response time, 120Hz refresh rate, and gaming features like NVIDIA G-Sync.
  • The next-gen webOS 23 interface makes navigating apps and streaming services seamless and intuitive.
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Description

Exceptional Visuals with Self-Lit OLED 4K

The LG B3 Series 77-Inch Class OLED Smart TV truly delivers on its promise of stunning picture quality. Testing its self-lit OLED pixels felt like stepping into another dimension. These millions of pixels individually turning on and off create perfect blacks and vibrant colors that traditional LED TVs just can’t replicate. Whether watching a gripping movie or an intense sports game, the 120Hz refresh rate ensures buttery-smooth motion. The clarity and depth of the visuals were genuinely breathtaking when playing high-definition content or streaming.

However, the Dynamic Tone Mapping deserves a specific shout-out. It adjusts brightness and contrast in real-time, enhancing the image in ways that feel natural yet dramatic. Watching cinematic content with Dolby Vision made the experience even more immersive. I could swear the colors popped more vividly than on any other screen I’ve tested. It’s like having a mini-theater at home.

Smart AI Processor That Stands Out

The a7 AI Processor Gen6 is the brain behind the brilliance of this TV. From my experience, it doesn’t just process visuals; it elevates them. Using AI to analyze the content, it optimizes both picture and sound quality. Whether it was an action-packed blockbuster or a quiet, dialogue-heavy drama, the processor adjusted everything seamlessly.

What stood out most was its ability to upscale lower-resolution content. Watching older shows felt like they’d been remastered in near 4K quality. The AI enhancements in sound added depth, making effects and dialogue clearer. Pairing this with Dolby Atmos felt like being enveloped in surround sound, even without a dedicated sound system.

Effortless Navigation with webOS 23

Navigating through the TV interface was smooth and intuitive, thanks to webOS 23. The Quick Cards feature is a game changer. I grouped my favorite streaming apps, sports channels, and fitness programs into categories, making access ridiculously easy. Plus, the Magic Remote felt like a wand. Point, click, or use voice commands—it all worked flawlessly.

The inclusion of over 300 free LG Channels added great value. While most were niche, there was always something engaging to watch without needing extra subscriptions. I particularly appreciated the AI-driven recommendations that seemed to know what I wanted to watch before I did. It’s like the TV’s smarter than me sometimes.

Ultimate Gameplay Features for Gamers

This TV isn’t just for movie buffs; it’s a paradise for gamers. As someone who spends hours gaming, the 0.1ms response time and 120Hz refresh rate were instantly noticeable. These specs eliminate lag and enhance gameplay fluidity, which is critical for fast-paced games. Whether it was a racing game or an open-world RPG, the visuals remained crisp and responsive.

The NVIDIA G-Sync, AMD FreeSync Premium, and VRR (Variable Refresh Rate) integration adds another layer of smoothness, cutting out stuttering. Having four HDMI 2.1 inputs meant I could connect my gaming console, streaming stick, and sound system without constantly swapping cables. The Game Dashboard and Game Optimizer offered on-the-fly adjustments, like tweaking brightness or selecting gaming presets. It’s perfect for those late-night gaming marathons.

Key Benefits of the Product

  • Stunning visuals with self-lit OLED pixels for perfect blacks and vibrant colors.
  • 120Hz refresh rate ensures smooth motion during sports, gaming, and fast-action scenes.
  • AI-powered enhancements provide optimized picture and sound quality.
  • webOS 23 and the Magic Remote simplify navigation and app organization.
  • Packed with gaming features, including HDMI 2.1, G-Sync, FreeSync, and VRR.

Some Caveats to Consider

Despite its stellar performance, no product is perfect. Here are a few areas where I feel improvements could be made:

  • Brightness struggles in brightly lit rooms, especially during daytime viewing.
  • The Magic Remote’s voice control can sometimes misinterpret commands.
  • While LG Channels are a nice addition, many are niche or redundant.
  • Sound quality, while decent, might still benefit from an external soundbar for audiophiles.

Competing Products in the OLED Space

In the world of OLED TVs, competition is fierce. I’ve also tested Sony’s OLED options, which are praised for their color accuracy and motion handling. While Sony does have an edge in cinematic accuracy, it comes at a noticeably higher price point. On the other hand, Samsung’s QLED models focus on brightness and durability, but they lack the perfect blacks that OLED provides.

The LG B3 Series strikes a balance. It offers a mix of incredible gaming features, deep blacks, and smart AI integration at a more accessible price than Sony. However, for those seeking sheer brightness, Samsung’s QLEDs might be a better choice. Still, for anyone prioritizing color vibrancy and immersive visuals, this TV holds its ground firmly.

Assessing the Bang for the Buck

When considering the value for money, this TV truly shines in its category. While it’s not the cheapest OLED on the market, the features packed into this 77-inch screen justify the investment. It’s rare to find such a seamless blend of picture quality, gaming optimization, and smart TV capabilities at this level. Sure, there are pricier models with marginal improvements, but for most users, the enhancements here are more than sufficient.

If you’re someone who loves immersive visuals, enjoys gaming with precision, or simply needs a reliable smart TV platform, this model feels like a solid choice. It’s not just an electronic gadget; it’s an experience.

Additional information

Brand Name

LG

Item Weight

66.1 Pounds

Product Dimensions

10.6 x 67.8 x 41.1 inches

Item model number

OLED77B3PUA

Color Name

Black

Special Features

AI Picture, AI Upscaling, FILMMAKER MODE, Picture Processor, Dolby Vision, Dynamic Tone Mapping, Dimming Technology, HDR (High Dynamic Range)

Speaker Type

Built-In

Standing screen display size

77 Inches

Aspect Ratio

16:9

Voltage

120 Volts

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